468 - A Story About the Birth of Crispy Cool Drinks w/ Mikenzie Holdway

Welcome to Episode 468 of Your Morning Drive.

In this episode of Your Morning Drive, host Logan Lewis welcomes Mikenzie Holdway. Mikenzie is the founder of Crispy Cool Drinks. Together they discuss starting Crispy Cool, tastings and festivals, distribution challenges, customer feedback, authenticity, being present with friends & much more.

Learn about Crispy Cool Drinks

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Takeaways

• Mikenzie Holdway is the founder of Crispy Cool Drinks, a unique beverage brand.

• The journey of entrepreneurship is filled with challenges and rewards.

• Community engagement and tastings are crucial for product awareness.

• Mikenzie emphasizes the importance of being present in personal relationships.

• The beverage industry requires navigating complex distribution and marketing strategies.

• Mikenzie aims to create a financially stable future for her future children.

• The risk of starting a business often leads to the greatest rewards.

• Mikenzie values authenticity and presence over social media validation.

• Crispy Cool Drinks focuses on quality and customer feedback for improvement.

• Mikenzie is passionate about creating a product that resonates with consumers.