469 - A Story About Building Connections Between Brands & Creators at Hummingbirds w/ Emily Steele
Welcome to Episode 469 of Your Morning Drive.
In this episode of Your Morning Drive, host Logan Lewis welcomes Emily Steele. Emily is the Co-founder & CEO of Hummingbirds, a venture-backed platform transforming how CPG brands connect with everyday creators. Together they discuss community-centered marketing, starting Hummingbirds, being a female founder, AI, the rise of the creator economy & much more.
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Takeaways
Emily's journey began in a small town in Iowa, where she felt a creative spark despite a conservative upbringing.
She transitioned from a marketing agency to founding Hummingbirds, focusing on community-centered marketing.
Hummingbirds connects brands with everyday creators, emphasizing authenticity over traditional influencer marketing.
Emily highlights the importance of personal growth and the power of choice in shaping one's path.
The platform aims to maintain genuine connections between brands and creators as it scales.
Emily discusses the challenges of being a female founder outside of Silicon Valley.
She believes in the value of community support and collaboration in entrepreneurship.
The creator economy is evolving, with a focus on authenticity and real experiences.
AI can enhance creativity but cannot replace the genuine human connection in marketing.
Emily encourages others to embrace curiosity and take risks in their personal and professional lives.