For most small businesses, more visitors now arrive on a phone than a desktop computer. A site that wasn't genuinely designed for mobile is failing the majority of the people who find it.
Mobile-Friendly Is More Than "It Shrinks to Fit"
- Text that's actually readable without pinching to zoom
- Buttons and links large enough to tap accurately with a thumb
- Navigation that works cleanly as a mobile menu, not a squeezed-down desktop version
- Forms that are easy to fill out on a small screen and keyboard
- Images and content that load quickly on a mobile connection
It Affects Your Search Rankings Too
Search engines evaluate the mobile version of your site first when deciding how to rank it, not the desktop version. A site that's clunky on mobile isn't just losing visitors directly, it's likely also ranking lower than it should be in search results.
How to Check Your Own Site
Pull up your website on your own phone and actually try to use it the way a customer would: find your services, read your pricing, fill out your contact form. If any part of that is frustrating for you, it's frustrating for them too.
Thinking About Web Design?
Hammerhead Creations offers web design for businesses in Cartersville, GA and beyond.