Freelancers and agencies solve the same problem in different ways, and each comes with real trade-offs worth understanding before you choose.
Freelancers
Typically lower cost, since you're not paying for agency overhead, and you're usually working directly with the person actually building your site. The trade-off is capacity: a single freelancer juggling several clients can mean slower turnaround, and if they get sick, get busy, or move on, your project (or your future support needs) can stall.
Agencies
More resources and often a broader skill set under one roof (design, copywriting, SEO, ongoing support), which matters if your project needs more than just a designer. The trade-off is usually higher cost and, at larger agencies, less direct access to the person actually doing the work.
The Middle Ground
A lot of the best options for small businesses fall between these two extremes: a small, hands-on studio or a solo operator who offers a fuller range of services (design, branding, SEO, content) without the overhead of a large agency. That combination often gets you direct access to the person doing the work, plus the broader capability of a bigger team.
Thinking About Web Design?
Hammerhead Creations offers web design for businesses in Cartersville, GA and beyond.